Events play an important role in uplifting economic wellbeing and quality of life within our community.
The Tourism Events Strategy will guide council's work to grow the Northern Grampians Shire (NGS) calendar of tourism events and extend visitor length of stay by:
- Ensuring NGS offers diverse, unique, high quality and enriching experiences that are dispersed appropriately throughout NGS.
- Protecting, enhancing, and celebrating our natural, cultural and heritage assets.
- Providing access to a diverse range of offerings, including arts, culture and entertainment.
The Tourism Events Strategy focuses on the opportunity to leverage and nurture events that speak directly to who we are as a shire.
The Tourism Events Strategy will also provide the framework for decision-making, designed to identify new and emerging events that have the potential to become major events over time, based on:
- Local ownership
- Point of difference/Unique selling proposition
- Spirit of collaboration