Northern Grampians Shire Council is developing a dedicated Brand Identity and Tourism Action Plan for Great Western, building on the success of the development of Discover Northern Grampians brand. This initiative will showcase Great Western’s unique character, strengths, and tourism offerings while creating a shared vision for its future as a destination.
The project will begin with defining Great Western’s brand identity, including its value propositions, signature experiences, and brand personality. This will involve community consultation and discovery workshops to identify what makes Great Western distinctive and how best to present these strengths to visitors. Elements such as its historic wine heritage, events, and natural surroundings will form part of a compelling brand story supported by practical tools like signage, imagery, and messaging.
The Tourism Action Plan will set out a five-year framework to strengthen the visitor economy, diversify tourism offerings, and grow local jobs and investment. Guided by community input, the plan will identify opportunities, challenges, and priorities, ensuring that Great Western is positioned as a competitive, resilient, and vibrant visitor destination within the Northern Grampians region.