Tourism Events Sponsorship

CLOSED | Opens October 1, 2026.

Council's Tourism Events Sponsorshop provides funding and support to event organisers to stage tourism events which boost economic growth in the Northern Grampians Shire.

Aims of the program include:

  • Attract significant visitor numbers to positively impact the Northern Grampians Shire visitor and tourism economy.
  • Enhance the vibrancy and diversity of visitor experience.
  • Celebrate existing tourism assets or aim to establish new tourism experiences.
  • Actively promote the region into intrastate, interstate or international markets.
  • Are financially sustainable long-term.
  • Contribute to Northern Grampians' livability and wellbeing.
  • Strive for continuous improvement and innovation.

Applications for the Tourism Events Sponsorship can be up to $10,000.

Eligibility

Eligibility Criteria

All applicants are required to:

  • Demonstrate that the event aligns with the purpose of the program.
  • Demonstrate that the funding will support either:
    • a) An established Tourism Event to develop continuous improvement, innovation and growth, or
    • b) A new Tourism Event to establish long-term sustainability and growth.
  • Be deemed a Tourism Event (refer to referenced Event Policy) or at the discretion of the Economic Development Team.
  • Be held in the Northern Grampians Shire.
  • If the event is being staged by a business, the business must be registered on the Australian Business Register.
  • If the event is being staged by an event committee, the committee must be a registered incorporated association.
  • Have Public Liability Insurance (of at least $20 million) for the duration of the event.
  • Demonstrate effective governance and management structures and a track record of successfully running events or demonstrate that the organisation has the capability to run a successful event.
  • Demonstrate the event’s potential for long-term sustainability following council’s support.
  • Be a public event, inclusive and accessible to everyone.
  • Provide documentation and evidence to meet the funding category criteria.

Applicants will not be eligible if:

  • The organisation/s or group/s are based outside the Northern Grampians Shire, unless the event can be proven to still have benefit to residents of Northern Grampians Shire.  
  • Applicants have received substantial support from council during the same financial year.

  • An individual is applying for funds. 

  • The funding is clearly the responsibility of spheres of other government departments (i.e. Regional Arts Victoria).  

  • The event duplicates other local events. 

  • The event has commenced prior to the date on which the funds are released.  

  • The funds are to be used for ongoing or recurrent operations including wages (professional services that support project capacity building i.e. consultant fees, professional services, service or product contractors that directly benefit the project will be considered). 

  • Previous funding received from council has not been satisfactorily acquitted.

Apply

Apply for a grant

Before submitting your application, it is advised that you:

  1. Check that you meet the eligibility criteria.
  2. Speak to a member of the council's Tourism and Events Team to ensure you are applying for the most suitable grant.
  3. Read the program guidelines to understand your obligations and guide your application.

Please note, applications are closed for 2025/26 financial year. 

 

Contact Us

You can contact council's Tourism and Events Team by calling (03) 5358 8700 or by emailing ngsc.event@ngshire.vic.gov.au.

 

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