Making marketing easy

Published on 20 February 2018


Eighteen local business owners have started the path to developing their own marketing strategy thanks to a joint effort from the Northern Grampians Shire Council and the Victorian Chamber of Commerce.

The Build Your Marketing Strategy workshop series is aimed at assisting local businesses to develop their own tailored marketing solutions, covering everything from the importance of an online presence through to branding concepts.

Supported by the Victorian Chamber of Commerce, the series began with the first workshop outlining the changes currently taking place within the marketing sector, along with basic marketing principles.

Participant feedback has been extremely positive, with numerous business owners saying they now feel more comfortable navigating the rapidly evolving business landscape.

“It’s certainly opened my eyes to things that I thought I knew,” one participant said. “I realise now that I definitely need to get a website, among other things. You can either catch up or  you can get left behind.”

The program was developed in conjunction with the Victorian Chamber of Commerce following feedback given to Council’s Economic Development unit via  the 2017 Business Services Feedback Survey.

“One of the top pieces of feedback we received as part of that survey was that local businesses wanted assistance in developing their marketing skills,” Northern Grampians Shire Council Mayor Cr Tony Driscoll said.

“Clearly, we’ve listened to what our businesspeople wanted, and worked closely with the Victorian Chamber of Commerce in order to develop a program tailored to that desire, and it’s pleasing to see so many local businesses taking part.”

The second session of the series will be held on Wednesday, 7 March. While places for this year’s workshop series are now full, expressions of interest are now being taken for a similar program in 2019. To register your interest, please contact the Northern Grampians Shire Council’s Economic Development unit on (03)n 5358 8700.