Keeping new residents in the know
Published on 06 March 2018
An updated Northern Grampians Shire Council New Residents Kit and a targeted marketing strategy aimed at attracting new residents will be the major tools in addressing a skills shortage across a number of sectors.
The plan to attract new residents will focus on attracting young professionals, families with disposable incomes and other skilled workers in order to address skills shortages across health, manufacturing, food processing, tourism and hospitality sectors, as identified by Council’s 2016 Industry Sector Plan.
The same plan also identified an ageing workforce across health, manufacturing, agriculture and retail industries.
Northern Grampians Shire Council Mayor, Cr Tony Driscoll, said the new publication and strategy would provide Council with the appropriate channels to best address the twin issues of a decreasing population and a shortage of skilled workers.
“This allows us to showcase the advantages of being a part of our community and present the best possible case for people to relocate to the Northern Grampians Shire, as well as providing vital information on becoming a part of our community,” Cr Driscoll said.
“This is matter that Council is committed to tackling properly. Between 2011 and 2016, our population decreased by 3.36 percent - We do not want to see that trend continue, and we believe that this initiative is one part of addressing this issue from a range of angles.
“Not only will this give us the potential to grow our rate base, but it also makes our region far more attractive to potential investors.”
The Northern Grampians Shire Council’s New Residents Kit will be available in coming weeks, while Councils Economic Development unit is currently fielding proposals from consultants in regards to the development of the marketing strategy.