Easter events set to deliver economic boost

Published on 13 February 2018

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A jam-packed calendar of events across the Easter weekend is set deliver a major economic boost to the Northern Grampians Shire.

Spearheaded by the world-famous Stawell Gift, the lengthy line-up of high-quality events is projected to attract thousands of visitors to the region, bringing with them an estimated $2,396,000 in economic dividends for the region.

Last year, almost 11,000 people made their way through the gates of the Gift, and with even more events on offer, Northern Grampians Shire Council Mayor, Cr Tony Driscoll said the 2018 Easter weekend could attract even more visitors.

“Having a world-class event such as the Stawell Gift within our Shire only helps cement the Northern Grampians Shire Council as one of Victoria’s most popular tourism destinations,” Cr Driscoll said.

“The latest data shows that in the last financial year, our tourism numbers increased dramatically, so we’re hopeful that growth will continue on the back of our Easter Festival.”

Data released by the State Government in 2017 showed that visitor numbers to the region had increased by 24.2 percent - making the Grampians the third-fastest expanding tourism market in the state.

Besides the Gift itself, other attractions over the course of the Easter weekend include the Great Western Good Friday Rodeo, the StawellBiz Main Street Sensation, the Off the Track Stawell Street Party and the Stawell Gold Cup.

The Stawell Easter Festival will run from Friday, 30 March until Monday, 2 April.